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My copy of The Thank You Economy arrived yesterday. I’m excited to sink into it.
Gary’s said previously that this book is the best he’s ever written, even though it sold the worst. It’s his “secret favourite book”.
Here’s a passage from the couple pages I read this morning:
Ideally…your goal should be “No Interaction Left Behind,” because what pays off most is your willingness to show people that you care–about them, about their experience with you, about their business.
It’s not as hokey as it sounds. In fact, it is exactly how the business world used to run. I believe that we are living through the early days of a dramatic cultural shift that is bringing us back full circle, and that the world we live and work in now operates in a way that is surprisingly similar to the one our great-grandparents knew. Social media has transformed our world into one great big small town, dominated, as all vibrant towns used to be, by the strength of relationships, the currency of caring, and the power of word of mouth. In order to succeed now and in the future, it’s going to be imperative that we remember what worked in the past.
Great. So what does that actually look like?
Just a couple days ago Gary pushed a tactic for getting more traffic on Twitter that’s working well.
(9:55 to 10:25)
- Open the explore feature on Twitter.
- Click the trending hashtags.
- Make a piece of content around that.
I bet this tactic works best when layered on top of the understanding given in the passage above.
The world is one big small town. Entering into online conversations and offering something useful or interesting is like being a “man about town” in the old days. The guy everyone knew and liked and always had something interesting to say. The guy whose tailor shop was the first you thought of when you needed some clothes fitted.