“Don’t be fooled. It’s not the optimization that matters.”
– Chris from Hobo CEO
It’s whether it matters that matters.
“There is nothing so useless as doing efficiently that which should not be done at all.”
– Peter Drucker
Maybe it seems obvious, but I forget this every day, because the unimportant is shiny and loud.
“Don’t confuse efficient with effective… Doing something unimportant well does not make it important.”
– Tim Ferriss, The Four Hour Work Week
Despite the difficulty in focusing on the truly important, the spoils of mastering this one thing are enormous.
To be merely efficient, optimise everything.
To be effective, waste time.
Waste time just figuring out what you should really be doing.